THE IMPACT OF ... let's look at DENIM
.. imagine if we actively extend their life for just one year longer.
In 2022 EU imported denim products worth approx €10 billion. €20–€25/unit import value.
Total market sales show 1.2 billion denim items are sold in the EU annually.
35% = approx 425 million denim items go to landfill or incineration each year
NOW LET’S INSERT A SINGLE RFiD THREADS® DPP plus extend their life for one year
eg. we divert 425 million pairs of jeans to local R-CYCLER network providers for resell, repair, redesign.
The circular providers use affordable RFID readers to bulk scan and add simple EPR data for the brands reporting.
Partnerships can increase income for both the provider and brand who then shares their eco-hero status.
Partners include MSMEs, charities, NFP’s, offshore women’s Cluster Groups etc, plus divert to clever upcyclers who re-use the sturdy denim plus adds the RFiD THREADS® plus updated EPR data to continue the storytelling in real time.
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At €15 re-sale value (without repair/redesign etc), this totals €6.375 billion diverted from ‘landfill’ into the economy.
Our network then re-directs pre-sorted “waste” to approved sorters and recyclers for landfill diversion.
Accurate circular reporting data plus ROI encourages brands to support partners and reinvest into circularity.
Adding networked RFiD THREADS® will collect unprecedented data and provide accurate metrics to adapt for best-case circularity.
The average 0.6 kg of jeans in landfill takes 5 to 200 years to decompose; depends on % of plastic elastane and landfill conditions.
...so a landfill avoidance of 425M jeans mitigates 113,000 tonnes of CO₂e - equivalent to keeping 86,000 cars off the road for one year.
NOW HERE’S THE GOLD ...
If consumers REPAIR/REUSE 425M jeans and avoid production emissions of new jeans for just one extra year, it’s 55 times more emission mitigation and equivalent to emissions avoided from 4.8 million cars for a year.
...and now, if we put EPR R-Cycling together with landfill diversion (ideally to recycle) it’s as though the entire population of Barcelona stops driving for a whole year, or half of London’s residents or all of Sydney or Phoenix Arizona to stop driving for a whole year resulting in zero car emissions into the environment.
*now imagine if we added other durable products, especially to divert hazardous chemicals at recyclers eg. uniforms, activewear .
The untapped power of product life extension and a smart circular economy is impactful; the positive affect by brands on communities, economies and the environment can be harnessed and calculated via a single RFID thread and an interconnected network of humans.
Contact us to conduct or join a Feasibility Study.