Consider a single pair of denim jeans that generates 1.4 kg of CO2 each year as it biodegrades in landfill taking 10 years. By adding a RFiD THREADS®, we keep them circulating and out of landfill.

Now think of the estimated 15.3 billion pairs of jeans that end up in landfill globally each year, contributing a massive 2.16 million tons of waste. That's around 800 million pairs wasted in the EU alone. 

BULK ORDER CAMPAIGN. By adding 100 million RFiD THREADS® to both new and recovered jeans we then stop emissions being added to the environment the equivalent of 300,000 cars or 2 million hours of domestic flights, 5 million refrigerators, or 70 million smartphones*.

In the 10 years it sits degrading in landfill, it adds an extra staggering 14 kg of emissions. Add stretch elastane from fossil fuels, and the environmental impact is even greater taking over 200 years to break down and contributing to microplastic pollution. 

We can stop emissions before they're added, we can no longer afford to wait until 2030


While single-use straws have garnered much attention, jeans are a far greater environmental threat due to their resource-intensive production, heavy transport weight, and near-total disposal in landfill.

Our mission is to revolutionize the way we handle textile based products by adding them to a circular economy, reducing emissions, and minimizing pollution. 

Our goal is to integrate 100 million RFiD THREADS® into 100 million pairs of jeans, effectively halting these emissions. Not just for jeans, we can integrate our Digital Product Passport into various other products to actively engage in a circular economy. 

When the 'relationship is over" or a product needs repair, the Global Circular Network helps customers to choose where to take their products to repair, rent, resell or donate to redesign or remake and resell all before recycling. This will help brands to increase their ROI, especially if they have invested in circular design strategies. By doing so, we bolster job opportunities and local economies, while also redirecting resources to optimal providers based on data-driven insights.

Brands can also increase mitigation efforts starting from the design phase, through manufacturing, and during transport—the two primary emissions hotspots, keep products circulating before recycling. This proactive approach ensures products remain in circulation longer before eventually recycling, thereby minimizing environmental impact.


By integrating RFiD THREADS® into 100 million pairs of jeans, new or recovered we can extend their life, recycle the fibres and stop 10 years worth of emissions from landfill:

- *140 million kg of CO2 mitigated annually: Over 10 years, that’s 1.4 billion kg of CO2 saved.

- **Equivalent to the annual CO2 emissions of**:

  - 300,000 passenger cars

  - 60,000 heavy-duty trucks

  - One coal-fired power plant over two years

  - One natural gas power plant

  - 180 households (a small town)

  - 3 million motorcycles

  - 2 million hours of domestic flights

  - 350,000 households heating with natural gas

  - 5 million refrigerators

  - 70 million smartphones

  - 50 industrial factories

  - 7 large container ships

  - 6 hours of aerial bombardments in a modern war


By proactively pre-ordering 100 million RFiD THREADS® via an Expressions of Interest brands can join a collaborative order so that we can offer DPPs at equitable, inclusive prices.

Call out to governments, eco-leaders, philanthropists etc to join a Global Consortium Partnership to support the bulk order and reach our collective goals faster.

Together, let's take a stand against pollution and climate change. Let’s take action now to create a sustainable future for generations to come.


In an environmental science, mitigation refers to efforts to reduce or prevent the emission of greenhouse gases. This can involve using cleaner energy sources, increasing energy efficiency, adopting sustainable practices, and implementing policies aimed at reducing carbon footprints to address climate change. 

By using the Global Circular Network we mitigate by keeping products out of landfill and into a circular economy. We reuse the resources, use the embodied emissions and not throw away the invested money to landfill. We also stop the emissions and pollution from occurring by the act of keeping it out of landfill.

The goals of the Global Circular Network are through the lens of the three circular economy principles defined by the Ellen MacArthur Foundation, with the focus on material standards with Cradle to Cradle Products Innovation Institute.

We then align this with specific action inspired by the mitigation strategies from Project Drawdown and then bring in Donought Economics and the United Nations 17 Sustainable Development Goals to integrate human centred design with smart tech to provide a Network and tools that support people and planet 

Here are four main ways emissions are put into the atmosphere from the garment and textile product industries; during production and manufacturing, transport (not including the hidden emissions from returns), waste from inefficient returns heading straight to landfill, and emissions caused by waste sitting in landfill. 

Cotton jeans may take up to 10 years to biodegrade depending on the microbiologically active soil, but landfills are typically dry and non aerated so they may take longer to decompose. Plastic textiles will take around 200 years. While decomposing products will emit emissions adding to the product's individual footprint.

As we roll out DPPs we can calculate an estimated amount of emissions being added by producing and transporting products but also mitigation and sequestration estimates.

On April 10, 2024 the United Nations Executive Climate Secretary Simon Stiell updated warnings, saying we have now only two years to cut emissions “to save the world”. We can no longer afford to wait until 2030 to meet the targets, therefore the good news is that we can take steps immediately to have a positive IMPACT now by ensuring we keep products in circularity and out of landfill. 

By adding a single RFiD THREADS® to a product and connect it to the GCN platform we mitigate the emissions, this can occur when brands use circular design strategies such as 3D design, zero waste methods, or source textiles and trims from local, remnant, or recycled sources. 

It can include choosing to send 2-3 metres of textiles for brands to trial rather than air courier tiny textile swatches so they design actual sample products instead. To "slow boat" rather than fly products from manufacturing to warehouses. Emissions are used when products are returned, not resold or used and go straight to landfill. And again when they are in landfill can take many years to biodegrade all causing emissions that we can stop.


The Global Circular Network relays data that is hypothetical and are estimates only. However the GCN will provide more accurate LCA data including the 'holy grail' of data: product longevity. 

The above estimations on jeans are not exact number of jeans sold in the European Union (EU) per year as this is challenging due to various factors such as fluctuations in consumer demand, differences in data collection methods, and the presence of multiple brands and retailers. 

A rough estimate based on available data and industry insights. The European denim market is significant, with jeans being a staple wardrobe item for many consumers across the EU. To estimate the number of pairs of jeans sold in the EU per year, we can consider the following factors: